“Millions of dollars in time and budget gets wasted every day on emails and social media marketing that simply doesn’t work. It’s partly because we perceive it as cheap because it’s largely DIY. And while we don’t tend to DIY our plumbing or electrical work, we all think we’re experts on how to communicate with our customers or prospects. This workshop is designed to help work out what will actually work to form a lasting bond with our audience and motivate them to shop with us online or at our physical store. And to be clear on where we are wasting our money and time in this area. Attendees will leave with a clear plan on how to ramp up their email newsletter and social media effectiveness.”