“There are two types of customer loyalty – one is about quick wins and deals; it’s fickle and expensive. The other is about building a deep emotional connection between customers and your brand through enriching experiences. This half day workshop is designed to help small businesses, including retail, hospitality and even trades create those bonds to turn customers into lifelong advocates. You’ll come away with a plan for how you can design these events or workshops, how to promote them and get them paid for by your customers and how to make them memorable and successful.”